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Fintech Community Partners with Bank Technology Firm Zafin to Drive Digital Innovation

Zafin, a leader in pricing innovation technology for banks, announced they are forming a strategic partnership with Empire Startups, the largest community of fintech entrepreneurs, investors, and innovators in the world.  The announcement was made at the Empire Startups Fintech Conference held on April 18 indicating that the two entities will collaborate to drive digital innovation.  

“U.S. banks are feeling the pressure to improve the customer experience to meet the needs of digitally savvy customers – that’s where Zafin comes in,” said Adam Nanjee, SVP, Digital Banking at Zafin in a press statement. “Leveraging Empire’s proven model and track record to gain in-person access to banks in the U.S. will give Zafin the platform we need to introduce banks to our services, which will help improve their customer experiences”.

Currently, over 35 banks globally are utilizing or implementing Zafin’s approach to pricing that has resulted in revenue increases reaching hundreds of millions, according to Zafin.  The company assists banks with incentivized programs that are tailored to identify, engage and retain customers. The platform offers efficiencies that legacy methods require months to accomplish and with substantially more costs.

Founded in 2011 Empire Startups maintains a base in both New York and San Francisco serving as a think tank to the FinTech community. They disseminate news about innovation and trends and host FinTech events in New York, San Francisco and Toronto and meetups throughout the year in New York and San Francisco.