Communications company Sprint is partnering with multi-platinum superstar Prince Royce to launch The Dreams Academy as part of the #LiveUnlimited initiative, helping aspiring innovators and artists through contests, mentorship, and grants. A music contest celebrating the Academy’s launch is seeking applicants to vie for a grand prize of $10,000 and a mentorship session with Royce.
Prince Royce joined the Sprint family in 2015 to develop music-related initiatives and programs. This arose from Royce’s relationship with Sprint when he was an employee pursuing a career in music. His earnings as a Sprint employee were used to record his first demo and launch his first album that jumpstarted his musical career.
“There is no better partner with whom to launch this program than our friend Royce, who, like many of us, know the journey to pursuing your goals first-hand,” said Sprint’s vice president of multicultural marketing, Alberto Lorente. “Through The Dreams Academy, part of the #LiveUnlimited initiative, we will get to support, connect and see customers’ ideas come to life and that for us is part of what our mission is all about.”
The contest is open for entries until December 31st to any performer or musical group of eight members or less, aged 18 or older, and reside in the US. Every team submits a video showing their performance and what it means to “live unlimited”.
The first round of the contest will be determined via fan voting for their favorite artist or band at www.sprint.com/dreams starting at 9 a.m. ET Tuesday, Jan. 2, through 11:59 p.m. ET Wednesday, Jan.10. Prince Royce and Sprint will choose the winners from the top 10 finalists based on vocal or instrumental ability to hit notes and tone, charisma, and a description of how contestants #LiveUnlimited.
Royce and Sprint want to support the aspirations of all communities and individuals through the resources of The Dreams Academy. Although the academy launches with a focus on music, additional categories like community activism, entrepreneurship, and technology will be added to the program in the coming months.