You’ve heard all the hype about pay per click advertising, and you’re wondering if this type of online marketing is really all it’s cracked up to be. As a small business owner, if you are partially or fully depending on increased website traffic to grow your business, you owe it to yourself to investigate whether [...]

Posted in Marketing No Comments »

Do you do a good job of staying in touch with your existing customers? Many small business owners are so focused on attracting new customers and managing day to day business operations that they forget the importance of maintaining top of mind awareness among their current and past customer base. If you don’t pay attention [...]

Posted in Marketing No Comments »

Are you depending on your website to expand your company’s bottom line? Do you understand all the variables that go into what makes a website effective? Is your knowledge about the top tips and techniques for search engine optimization up to date and current? Unless your primary business is website promotion, there’s a good chance [...]

Posted in Marketing No Comments »

Looking for a way to boost your company’s visibility online? There are many things small business owners can do to boost their visibility online without having to spend a fortune on advertising. If you want to increase your potential to reach new customers, it’s certainly in your best interest to take advantage of every free [...]

Posted in Marketing No Comments »

Now that you have a website for your small business, the next thing you need to do is figure out how to encourage people to visit the site. There are many different ways to drive traffic to your website. While many of the methods and techniques you can use to promote your small business website, [...]

Posted in Marketing No Comments »

Looking for creative and affordable ways to promote your small business? No matter how small or large your marketing budget might be, reading The Complete Idiot’s Guide to Guerrilla Marketing by Susan Drake and Colleen Wells is something that you need to do if you are an entrepreneur. The concept of guerrilla marketing is all [...]

Posted in Marketing No Comments »

More and more small business are coming to realize the benefits of starting blogs. Getting involved in the blogosphere can be an excellent — and inexpensive — way to market your small business online. If you already have a website, building and maintaining a blog can be a powerful way to drive traffic to your [...]

Posted in Marketing No Comments »

Are you looking for an unique way to promote your small business? According to Lori Zetlin and Jeanne Tee, Managing Partners of S3- Strategic Speaker Services, Inc., one of the best ways to build credibility and visibility is through cultivating speaking opportunities that allow business owners and executives to reach the most desirable audiences. 
1. Why is giving [...]

Posted in Marketing No Comments »

As a small business owner, you know how important it is to watch your budget very closely. It’s important to save just about everywhere you can. Many small business owners, however, make the mistake of under spending on business papers. Your business cards, envelopes, letterhead, and other types of business papers play an important role [...]

Posted in Marketing No Comments »

Looking for creative ways to market your business without breaking the bank? Finding the balance between efficiency and effectivness when it comes to marketing can be a real challenge for small business owners. Author, small business expert, and “Infopreneur” Stephanie Chandler shares her wisdom about how to utilize information products to market small businesses, as [...]

Posted in Marketing No Comments »