2 Tips for Free Website Marketing

May 4, 2008 By Mary White

Now that you have a website for your small business, the next thing you need to do is figure out how to encourage people to visit the site. There are many different ways to drive traffic to your website. While many of the methods and techniques you can use to promote your small business website, are expensive there are also many things you can do to advertise your website without having to spend any money at all.

Getting free advertising for your website will certainly take a little bit of time and creativity. As a small business owner, your time is certainly valuable, but you also need to take advantage of every opportunity to promote your company without spending a lot of money. The advantages of seeking free advertising opportunities for your website are well the investment of time and energy, not to mention the benefit of financial savings.

1. Article Marketing
One of the most powerful ways to promote a website is to participate in online article marketing. Simply write a series of articles that are related to your business that provide potential readers with useful and interesting information. For example, if you were a financial site, you might write about “money news“. Include an “about the author” box and the end of each article with a few relevant details about and your business, along with a link to your website.

Once you’re written and proofread your articles, submit them to a few of the online article directory websites, such as Ezine Articles, Article Marketers, or one of the many other free article directories. Other website owners visit these sites to find articles they can reprint on their own sites. Each time someone picks up your article, you’ll be exposed to a whole new group of potential customers.

2. Reciprocal Link Building
Spend some time searching for other websites that reach the same customer base that you’re trying to attract. Assuming that the sites you find aren’t in direct competition with you, contact the website owners and ask about the possibility of a link exchange.

You and the other site owner, assuming you reach an agreement, will place links to each others sites on yours. That way, you have an opportunity to share traffic with another site that’s also working on marketing to your potential target audience. Building links to your website can also improve your search engine ranking, which can have a positive impact on your website’s search engine ranking.

Posted in Marketing