Dive Right In, The Sharks Won’t Bite: Recommended Reading for Entrepreneurs

February 3, 2008 By

Whether you are already running your own business or are just staring to think about becoming an entrepreneur, you’re likely to find Dive Right In, The Sharks Won’t Bite: The Entrepreneurial Woman’s Guide to Success, written by Jane Wesman to be an invaluable resource. The title is somewhat deceptive, as this book is just as valuable for male entrepreneurs as it is for women in the business world.

Brief and easy to read, this book somehow manages to touch on many of the most pressing issues faced by modern entrepreneurs. The book starts out with a discussion about the tough decisions that would-be small business owners need to make prior to taking the leap into the entrepreneurial lifestyle.

What Readers Can Learn
From there, Dive Right In, The Sharks Won’t Bite provides readers with timely and thought provoking information about the important financial, operations, marketing, and managerial concerns involved in running any successful business entity.

Topics discussed include:

• Creating a business plan
• Financing and funding considerations
• Leasing commercial real estate versus working from home
• Selecting professional services consultants (lawyer, accountant, etc.)
• Hiring and motivating employees
• Networking to build contacts and promote your business
• Advertising, Publicity, and Promotional Materials
• Selling skills
• Collecting customer accounts
• Words of warning about developing workaholic tendencies
• Strategies for success as an entrepreneur

Who Will Benefit
If you are a small business owner looking for tips and suggestions to improve your business or make your entrepreneurial lifestyle more manageable, this book will be an excellent addition to your collection of business books. Additionally, those who are getting ready to launch their own businesses and are looking for clear, and easy to understand guidance from a seasoned business owner will also benefit from this book.

About the Author
Author Jane Wesman is certainly no stranger to the topics she discusses in Dive Right In, The Sharks Won’t Bite. Wesman has been the owner of her own PR firm, Jane Wesman Public Relations, for more than a quarter of a century. Wesman started her company from scratch, building it to the flourishing entity that it is today.

During a time when few women owned their own businesses, let alone in the highly competitive field of public relations, Wesman dove right in and is living proof that entrepreneurs who have a good plan and are willing to work don’t have to fall prey to the sharks.

Posted in Entrepreneurship