Looking for creative ways to market your business without breaking the bank? Finding the balance between efficiency and effectivness when it comes to marketing can be a real challenge for small business owners. Author, small business expert, and “Infopreneur” Stephanie Chandler shares her wisdom about how to utilize information products to market small businesses, as [...]

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As a small business owner, finding cost effective ways to promote your business is most likely one of your primary concerns. There are several different ways to promote all types of businesses, and most businesses can benefit from incorporating several different types of promotional activities into their marketing mixes.
Cost is an important consideration when it [...]

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When it’s time to start adding employees to the staff of your small business, it’s time to stop and celebrate the fact that your company has grown. It’s also time to make sure that you understand the right way to screen applicants for the positions available in your organization. You’ll have to make several decisions [...]

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If your small business has expanded to the point where you need to add full or part time employees to your staff, it’s a good idea to stop and consider the benefits of offering health insurance coverage to the members of your team. One of the most important considerations for any business owner who needs [...]

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Expert Advice from Dr. J. Robert Beyster 
Question:
I have never thought that I would need a board of directors for my company, but I am beginning to see the potential benefits of bringing in some outside opinions, while hopefully improving my network of potential sources of capital and business expertise. What are some of the [...]

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One of the biggest challenges every new small business owner faces has to do with the fact that he or she is responsible for every aspect of the company’s operations. When you start your own business, you’re at the top of your company’s organizational chart. Of course, you’re also at the bottom. And those areas [...]

Posted in Operations 2 Comments »

One of the biggest obstacles to success for those who start their own home-based businesses is the challenge of separating work time from household responsibility time. Many people choose to pursue home based business opportunities because they want to take advantage of the flexibility afforded by these types of ventures. Others, however, think that starting [...]

Posted in Entrepreneurship, Operations 2 Comments »

Are you tired of spending countless hours that you could be spending growing your business finding qualified and reputable vendors to provide the goods and services you need to operate your company? Are you just one or two good, solid clients away from being able to proclaim your company on its way to long-term success?
If [...]

Posted in Business Opportunities, Management, Marketing No Comments »

The LinkedIn network is a valuable business resource that enables its members to draw from the wisdom, knowledge, experience, resources, and inspiration of their professional networks. By using their network on LinkedIn effectively, professionals are able to increase their work productivity by vetting demands for their time, prospecting for new business leads, recruiting, checking references, [...]

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Expert Advice from Dr. J. Robert Beyster 
Question:
How do you create a culture that attracts talented employees, motivates them to perform their best, and encourages them to stay with us and not jump to another company?
Answer:
Your company’s culture is very much a reflection of the values that you and your top management team live every day [...]

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